大学生创业网讯 题目
大学生创业企划书格式范例
创业(广告公司) 创业(广告公司)计划书
班级:090114 专业:计算机网络技术 分院: 信息分院
目 录
摘要 ············································ 1
第一章 概述 ·········································2 1。1 客户关系管理的内涵··································· 2 1。2 通过组织机构的变革达到业务流程的快速响应························ 4
第二章 广告公司企业实施客户关系管理战略的基本框架······················ 5 2。1 通过培训转变观念···································· 5 2。2 通过组织机构的变革达到业务流程的快速响应························ 7 2。3 技术平台的构建实现对客户的管理····························· 8
第三章企业实施客户关系管理的必要性和重要性··························9 3。1 首先,是广告客户差异化需求的拉动···························· 9 3。2 其次, 广告市场竞争的加剧······························· 10 3。3 另外, 实施客户关系管理可以为广告企业很多优势····················· 11
第四章 广告企业实施客户管理的现状和存在的问题 ························13 4。1 没有树立以客户为中心的理念·············· ·················14
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